outside the lines

Outside the Lines: Shifting Perceptions of Libraries

Outside the Lines is a weeklong international celebration of the creativity and innovation happening in libraries. Whether large or small, academic or public, any library can participate by hosting at least one event or campaign. The goal is to get people thinking — and talking — about libraries in a different way. Libraries are dynamic centers for engagement that help everyone in the community be their best. It's not enough just to tell people how libraries have changed; it's time to show them.

During our June webinar, we heard from Erica Grossman of Anythink Libraries in Adams County, Colorado. We also heard from Megan Glidden and Lune Axelsen of ImagineIF Libraries in Flathead County, Montana. The webinar provided examples of grassroots library marketing, including ways to use social media.

Get Outside the Lines at Your Library with Social Media

Cedar Rapids coaster

You know your library rocks — but does your community know it? To change perceptions of the library, we need to demonstrate how the library is not only relevant but is also a place for fun and learning. Outside the Lines is a weeklong celebration (September 11 – 17, 2016) that showcases the creativity and innovation happening in libraries.

A big component of sharing this creativity is by way of social media. For a recent webinar, we invited Erica Grossman, creative lead in the Innovations Department at Anythink Libraries in Adams County, Colorado, to share some tips for participating in Outside the Lines. Erica was part of the creative team that developed and launched Outside the Lines and is currently on its planning committee.

You can watch the full webinar here, but here are some of the highlights.  

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