snapchat

Snapping Up Snapchat … Why It's Worth It

Has your library tried Snapchat yet? Over on the TechSoup blog, we scoured the Snapchat world for innovative examples from business, bloggers, and even a few nonprofits. But we couldn't find any library examples. Tell us in the comments if you're using Snapchat or have considered it for your library. 

Two years ago, we asked the question: "Can Nonprofits Benefit from Snapchat?" After using the app and investigating its privacy and security, I couldn't really find much use for nonprofits. It isn't secure enough to send sensitive information to clients or staff, and I could only find examples of businesses using the app.

Recently, after getting more into the app myself and discovering that more than just sneaky teenagers were using it, I decided to revisit Snapchat as a viable platform for nonprofits. I found some creative ways that nonprofits and other organizations were taking advantage of Snapchat's unique features.

If you're not familiar with Snapchat, this is how it works: You can send vanishing photo and video messages (also known as Snaps) to contacts you either add manually or via your phone's contacts. Tapping a camera button takes you into picture-taking mode.

After you take a picture, you can choose how long the recipient can view a Snap before it is deleted (1-10 seconds), add a drawing or text, and then send. Snapchat also has a feature called Stories that lets you share a compilation of your Snaps for 24 hours.