Librarian Viktor Sjöberg thought up a unique and effective way to encourage members of his community to sign up for library cards: the selfie.
Sjöberg is the digital services librarian at the Escondido Public Library. One of his responsibilities is managing its social media presence, which is where he got the idea for what he has dubbed the "Sign-up Selfie."
"We wanted to do something for National Library Card Sign-up Month, something that was interactive. Since the selfie was a popular phenomenon, we thought it was a good way to get our patrons to interact with us," says Sjöberg.