WI

Social Networks and Marketing: the Lester Public Library Experience

I was hired for my first-time directorship at the Lester Public Library (LPL), Two Rivers, Wisconsin in March of 2007.  Becoming a part of this rural community of roughly 12,500 people driven by agriculture and manufacturing on the shores of Lake Michigan was going to be a challenge.  I wanted to have an active role in the community, sooner rather than later. To my delight, social networking helped me achieve this goal, quicker than I had ever envisioned.