Of the tasks that can make you go cross-eyed during your off-desk hours, one might be measuring social media analytics. Often, you have more questions than answers. What should we measure, and which measurements matter the most? What do the experts say? How does that apply to my library, and what can I show my administration or board? How do we even know if our numbers are good ones?
We invited Laura Solomon, author of The Librarian's Nitty-Gritty Guide to Social Media and Library Services Manager at the Ohio Public Library Information Network, to our August webinar. Here's what she said matters most when it comes to social media analytics in public libraries.