Two Rivers

Social Networks and Marketing: the Lester Public Library Experience

I was hired for my first-time directorship at the Lester Public Library (LPL), Two Rivers, Wisconsin in March of 2007.  Becoming a part of this rural community of roughly 12,500 people driven by agriculture and manufacturing on the shores of Lake Michigan was going to be a challenge.  I wanted to have an active role in the community, sooner rather than later. To my delight, social networking helped me achieve this goal, quicker than I had ever envisioned.

Marketing with Images and Video Webinar

This morning I listened to the archived recording of Marketing with Images and Video: Engage, Inspire and Tell your Story a WebJunction webinar broadcast yesterday. It featured my good friend and engaging raconteur, Michael Porter (a.k.a. Libraryman), co-presenting with Jeff Dawson, director of Lester Public Library in Two Rivers, Wisconsin.