myspace

Social Networks and Marketing: the Lester Public Library Experience

I was hired for my first-time directorship at the Lester Public Library (LPL), Two Rivers, Wisconsin in March of 2007.  Becoming a part of this rural community of roughly 12,500 people driven by agriculture and manufacturing on the shores of Lake Michigan was going to be a challenge.  I wanted to have an active role in the community, sooner rather than later. To my delight, social networking helped me achieve this goal, quicker than I had ever envisioned.

Why you should let your teen patrons design the library's MySpace profile

A few weeks ago, I had the opportunity to talk with Cara Sawyer from the Cherryfield Free Public Library, a small independent library in Maine. Cara informed me that she recently decided to replace their little-used web site with a MySpace page, and she enlisted the teens that use the library’s two public access computers to help her set it up and maintain it.