crowdfunding

How the Oakalla Public Library Raised $1,000 in a Week

How the Oakalla Public Library Raised $1,000 in a Week

The Oakalla Public Library (OPL) is unlike most libraries you will encounter. Located in Burnett County, Texas, south of Waco, OPL has been described as "the most un-library, library" by its secretary, Ripleigh Degenhardt. Although the library resides in a community of fewer than 50 people, patrons from all over the county flock to this tiny un-library for books that other libraries have stopped carrying.

Equity Crowdfunding via the Public Library

Piggybank

Crowdfunding is changing the world for the better, reducing barriers to entry for writers, innovators and inventors. So when I heard the news about equity crowdfunding becoming legal earlier this year, I couldn't help but wonder, "What role for public libraries?"

The intent of equity crowdfunding is to make it easier for individuals who are not wealthy to purchase shares in new business ventures. Doing so can be risky, and investors can always lose all their invested money. Yet, at the same time, there can be an upside to equity investment — when done wisely and prudently.

5 Tips for Getting Media Pickup for Your Fundraising Campaign

This post originally appeared on the TechSoup blog. This post was inspired by the fantastic media pick-up the two libraries featured in our July webinar got for their crowdfunding campaigns. 

John Turturro with megaphone being photographed by reporters

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. But working with the media is tricky, especially if you don't have a dedicated marketing or press relations person on staff.

However, a little media know-how can help you get some attention for your campaign. After years of being on both the press side and the PR side of the media game, here are some of my favorite tips for elevating a fundraising campaign.

Crowdfunding Tips from Two Small Libraries

Once upon a time, there was a suburban Chicagoland public library with an enormous dream: to raise enough money for its very own Incredible Hulk statue. And over on the East Coast, a one-room library without running water was dreaming of a more modern building.

Both libraries garnered an incredible amount of support for these dreams, from mentions in popular magazines to shout-outs from celebrities. Oh, and a substantial amount of money too. How did they do it? Through the magic of crowdfunding!

TechSoup for Libraries held a webinar on July 29 on tools, tips, and tried-and-true practices for running a successful library crowdfunding campaign. We invited the librarians from those two crowdfunding campaigns to share their experience:

  • Laura Bartnik, Northlake Public Library District (Illinois) shared how her library used crowdfunding to purchase and promote graphic novels and technology in the library.
  • Mary Anne Antonellis, M.N. Spear Memorial Library (Shutesbury, Massachusetts) used crowdfunding to support a capital campaign to build a new library.